Blanchard is a revival and elaborate extension of Muriel, a 1950 metal face made by Joan Trochut-Blanchard for the Fonderie Typographique Française, that was published simultaneously by the Spanish Gans foundry under the name Juventud.
Blanchard is a script that embodies the post-war narrow decorative aesthetic that would become the instantly recognizable feature of that era's design. Its high ascenders corners make it the tuxedo of fonts, with slight and casual angles gradually revealing a trustworthy confidante, and sharp corners signaling a most expressive ally. Font. James Font.
This digital version updates the original metal shapes to work within today's design tools and designer needs. Some of the questionable metal shapes were optimized, plenty of alternates were added, and as many as five ending forms were built for most lowercase letters. Overall, this is one of the most useful packages for book cover, magazine and packaging design.
Blanchard is available in all popular formats. Blanchard Pro combines all five fonts into a single one that makes use of OpenType's cross-platform compatibility and programs that support OT's fine typography features. Published by Canada Type.
