With its solid slab form, mixed with subtle curved terminals, Arbour is a unique font with the versatility to work in many different scenarios, from branding to digital applications. It comes in 7 weights, from a delicate extra-light to a solid, strong black, with matching italics for each upright.
Arbour may have a serious look to it but it also has a playful side. The light weights are great for calling out text and the heavy weights are perfect for that new brand you are working on.