Base & Bloom is an experimental fusion of geometric monoline sans and high-contrast flourish didone.
It was inspired by the lack of curious modern display sans as opposed to the uprise of contemporary serifs past couple of years.
The idea was to incorporate flourishes not as unnecessary elements like swashes, but as a part of letter structure, which was an especially interesting task considering it was not a serif, which potentially could give more room for that. And after all, the idea pays off by generating many inventive letterform solutions.
Base & Bloom has alternates for each letter (up to 11) so you can make endless combinations to find the perfect look.
It is a bold choice for posters, album covers, identity and packaging, headlines, oversize typography, and editorial design.
