There’s nothing more celebrated than youth. We strive to look young for as long as humanly possible, and many of us recall parts of our childhood as some of the best moments of our lives.
YouWorkForThem has captured the essence of youthfulness with YWFT Olivia, a pair of playful hand-drawn type designs that celebrate what it means to be young. Comprised of a spirited script and a rascally sans serif, YWFT Olivia reminds us of what it feels like to be a kid again – no matter what age we are.
The sans serif is reminiscent of grade-school print exercises, like the ones that children still carefully draw in elementary classrooms around the world. The handwritten script of YWFT Olivia is exuberant and ribbon-like in its architecture, with an innocent femininity that’s wild and free.
The two variations of YWFT Olivia work well on their own or together for design projects of all kinds, including displays, signage, posters, book covers and children’s book content, advertising, logos, and product packaging.